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Custom Designed Real Estate Marketing Materials

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Custom designed homes deserve to be showcased properly – and giving them custom designed marketing materials is only fitting. In a hot real estate market like Toronto’s, a property needs all of the support it can get to stand out from the rest of the field. While traditional real estate marketing methods such as the sign in front of the house and newspaper listings are still widely used, it is now necessary to tailor your marketing goals to suit the home you are selling.
 
Online
Online listings are derigeur and one of the new “must-have” tools in any realtor’s arsenal, however, not just any listing will do. Custom online listings can include video tours of the property, voice-over narration describing the home and community, maps of the surrounding neighbourhood and professional photo galleries. A simple online listing stating the name of the community in which a property is found, the details of the property and a short description might suffice for an ordinary home – but if you have a luxury listing then it is important to showcase it properly. The proper marketing environment can actually boost the sales price and shorten the time that a listing is on the market.Our new look reflects our future direction and growth. Alongside our existing array of services, we are pleased to announce the addition of several forward-looking tools specially designed for realtors who understand how the use of leading technology can boost their listings. The new services include:
 
Print Materials
Again when it comes to brochures, foldouts and other forms of print marketing for real estate listings, custom creations are the way to go. Generic hand-outs might work for regular listings, but high-end homes require a finesse that can only be found in a custom creation. Professional photography, original copy writing and distinctive layouts can all go a long way toward positioning a property in a new or more captivating light. Whether you choose a regular postcard, a brochure or an executive folder to promote your listing, the quality will determine whether it is marketing money well spent or not. 
In order to stay competitive and to meet the ever-changing and demanding needs of luxury home-buyers everywhere, we have enhanced the tools that we offer realtors. You need to properly showcase your high-end homes and we have the means to help you create the exclusive and unique experience required to set your property listings apart from the rest.
 
Marketing your real estate listing has become a very specialized field and is one that requires the expertise of marketers who know how best to promote property listings. Imaginahome Inc. is proud to be one of the first such firms in the GTA. Through the years we have honed our craft, expanded our offerings and grown in size to accommodate even the most ambitious of projects.
 
Give us a call today to see how we can customize your real estate marketing materials to get you that fast, efficient sale.

The GTA Home & Reno Show

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It’s that time of year once again, folks! The GTA Home & Reno Show is about to open its doors for another round of how-to’s, where-to-finds and who-to-hires! From Feb. 12-15th the International Centre Mississauga will be hosting this year’s edition of the premier home and renovation show in the city.

The focus for 2016 is on making your house a home. Expert speakers have been lined up to talk about how you can turn your property into that of your dreams – regardless of what you start with. The home and reno show is one of the best places to get solid advice from industry professionals, find out about the latest trends in home renovation and to meet with experts from every aspect of the renovation spectrum – from financiers to finishers.

Regardless of whether you are buying or selling a property, chances are that you will have to invest in certain updates – either to get the highest asking price possible or because you plan to live in the home and enjoy it for as long as possible. In either scenario, getting the low-down on your best options for renovating and updating will go a long way toward your future property happiness.

Among this year’s speakers is Scott McGillivray, host of the popular HGTV show Income Property. He will be discussing the “Top 5 Returns on Investment Renovations.” He is slotted to speak on Saturday, Feb. 13 at 1pm.

You can find out more about the show and the speakers presenting this year, at their website. Tickets can be purchased at the door.

If you plan on doing any renovations to your property – this is one show that you shouldn’t miss!

Online Listings

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Online listings are more necessary than ever if you want to sell your Toronto home. With the advent of the online marketing the real estate industry has been moving steadily towards a more virtual sales model. There are several advantages of putting your listing online. Let’s take a look at some of them.
 

Syndication Synergy

By listing your property online with a syndicated website you will automatically have that listing placed on other websites, portals and real estate forums – and you would only have had the initial listing to create. Syndication is a terrific way to get greater exposure for your listings that by posting them one at a time on different sites.
 

The Power of Social

Yes, it has become ubiquitous to say that social media is powerful – because it is. It’s that simple. The best agents know this and harness the power of the web to get their listings viewed and sold faster and for a higher value than their competition. Posting your listing to your Facebook page, tweeting about it from your Twitter account and showcasing it on Instagram are some of the many very important tools needed to better market your home.
 

Websites, Private Message Boards and Beyond

A good real estate agent absolutely have their own website where they can post their listings (including yours) but the really good agents will also work with a real estate marketing firm to better exploit all of the possibilities when it comes to showing off your property. Imaginahome has its own blog and website where agents can post their listings in high-definition and in vibrant colour. Other online resources include Craig’s list and Kijiji and real estate forums.

Regardless of what marketing direction you decide to go in with your property listing – make sure that it includes an online component for the best results!

Night Photography

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Night photography in real estate marketing is the icing on the cake when it comes to selling. If done well, it can really add to your home’s appeal. If not done well, then it can really drag your sales potential down.

Having the right marketing materials in your sales arsenal is among the key ingredients to a quick and lucrative sale for your Toronto home. It is no longer enough to simply advertise your home in the newspaper and to stick a “For Sale” sign on your front lawn. You need to have the right online presence, you need the right brochures and you definitely need the right photography to sell your residence in all of these highly visual forums.

Night photography is a specialized art form that can help make the best and most lasting impression on potential home buyers. If your property has been beautifully landscaped and is showcased by well-placed lighting, then it only makes sense to show it off after the sun has set. Night shots of a well-lit and professionally landscaped property can be truly spectacular and dramatic.

Some of the benefits that realtors have found when using professional photography to sell homes – especially night photography:

– Helps generate leads
– Helps sell homes more consistently
– Listings with professional photography sell for higher prices
– It impresses current clients
– Helps to attract new clients

Imaginahome Inc.’s professional photographers are experts at getting the best visuals for your marketing needs – and when it comes to night photography, they are second to none. If you’re on the market to sell your Toronto home, be sure that your realtor knows about what Imaginahome can do to help sell your property quickly and for the price you want.

Marketing Magic

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Selling a home in Toronto has its challenges given the hot market and the slew of gorgeous properties for sale. Using a good realtor and staging your home properly are two very important elements to having your place sell quickly and for the price you want. The third part is having the proper marketing. Yes – marketing.

It is no longer feasible to simply put a “for sale” sign in front of your house and to take out a small add in a newspaper in order for your place to sell. With greater numbers of people turning to the internet and social networks for their news and real estate listings, there are a number of approaches needed to ensure a successful sale.
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The Power of Pictures

The first thing to do is to get a real estate photographer to take pictures of your property highlighting all of the best angles and vantage points. A good photographer will know exactly how to photograph your home to make it look its best. It is not just a matter of taking your own photos, real estate photographers have tricks that help them enhance a property without much effort. Real estate photographers are not easily found, but Imaginahome Inc. is fortunate to have some of the best on their team.
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Network, Network, Network

With your professional pictures in hand, it is now time to hit the networks – the social networks. Post the pictures of your place on Facebook, on twitter, on Instagram and encourage your friends to share to get the most reach. If you aren’t on any of these networks or if you have a very small and private group of friends, then make sure that your realtor has a big network that they can reach through social media. Do not underestimate the influence and power that social media has in the real estate market!
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MLS

The MLS or Multiple Listings Service is an absolute must for anyone looking to sell their home. It is the database where all houses being sold are listed. Available across Canada, except in Quebec, it is the definitive site used by sellers and buyers to showcase their properties. Be sure that your real estate agent has your house up on the MLS the minute the marketing materials are ready.
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Brochures, postcards and more

Regardless of your property’s value, it is always a good idea to have professional brochures of your home printed up and ready to hand out when you are having an open house. A well put together brochure will enhance your property’s value and will keep it top-of-mind longer after potential buyers have visited. If your agent doesn’t work with such marketing materials, insist that they do for your place. Imaginahome Inc. has an array of marketing material packages that can be tailored for your property. Let your realtor know that this is available if they aren’t aware.

Keep in mind that any kind of sales will require a certain investment. However, that invest will most certainly pay-off in the end when your property is the hottest one on the block and you get exactly what you wanted – and maybe even more.

Staging

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Staging your Toronto home for sale is one of the best investments you can make as a home seller. Staging might seem like a luxury, but, in fact, a well staged home is one that buyers will automatically gravitate towards. The reason for this is simple: home stagers know how to set-up a space so that it is sells.

You might think that your decorating skills are top-notch – and they might be, but you’ve decorated your home to live in it. A home stager will set it up to sell; there is a big difference between these two concepts. Consider it this way – you would never go for a job interview in your casual, everyday clothes – you would put on your best suit before heading out the door; the same philosophy applies to home staging.

Here are a few of the benefits of staging your home:

– It will sell a lot faster!
– It will bring in the highest possible price, because:
   * It gives the appearance of being well-maintained
   * It makes potential buyers see themselves in the space
– Staged homes make a great first impression
– Staged homes will stay with a buyer long after they have left
– Staged homes look great online (and most buyers will look at a property online before making an appointment to see it)
– Agents tend to show staged homes more frequently because they know that they show well

Yes, you will have to hire a professional home stager, but it will be money well spent. Your agent can definitely suggest home stagers that they work with or you can look up home staging services in your neighbourhood. Whatever route you take, be sure that it includes a professional home stager if you are looking to sell your home.

Selling Your Home

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Selling your Toronto home might now be something that you are thinking about. With the winter snows settling in for the season, many homeowners are gearing up to put their homes on the market with the first melt to meet the demands of eager buyers. In order to make the most of your sale, there are certain things to keep in mind and to consider.
 

Finding the right agent

Never underestimate the skills of a good agent at helping you sell your Toronto home for the best price in the quickest time. The right agent will be someone who knows your area well and know exactly what buyers are looking for and how to position your property to get the maximum asking price for it. Finding a good agent can be as simple as asking for referrals from friends and family to looking at track records of the agents you see advertising around your neighbourhood. Remember that an agent should work for you and not the buyer – and sometimes that line is not very clear.
 

Getting your property ready

Although you might be forgiven for thinking that selling your home is as simple as just putting a for sale sign out front, the truth is slightly more involved. In order to get the most of your sale, your home needs to stand out and to be appealing. In other words, you’ll need to give the rooms a new coat of paint if they are looking drab, you will have to fix any holes or cracks, seal the windows, re-caulk the bathroom, cleaning everything from top-to-bottom – even if it means hiring a cleaning agency to help you get it spotless and generally getting the structure looking well-maintained.
 

Staging

Next, it is advisable to stage the home so that potential buyers are able to see themselves living there. Remove family portraits from the walls, declutter space so that only minimal furnishings are left and make sure that it looks inviting. If need be hire a professional home stager to help you get the most of what you have.
 

Pricing

Every homeowners expects to get the most from the sale of their home, however, it’s never a good idea to price yourself out of the market. Find out what similar homes in your neighbourhood have sold for and then price somewhere in that range allowing room for negotiating.
 

Declaration

Be sure to disclose any potential problems with the property upfront so that you are not held liable for them after the sale. There is always the chance that a hidden defect will present itself afterwards, but protect yourself as much as possible if you know about something in advance. A good agent will help you navigate such waters.
 

Marketing

Insist that the agent you hire asks for professionally produced marketing materials to help promote the sale of your Toronto property. In a competitive market, professionally marketed properties will always have the edge over the competition.

Happy New Year!

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The holiday season signals that another year has flown by – and by any account it’s been another successful one over at Imaginahome and we are tremendously grateful to all those who have contributed to our success and growth in 2015. We want to take this opportunity to wish you and yours a wonderful holiday filled with the best life has to offer and we look forward to starting 2016 with fresh enthusiasm, renewed vigor and a more focused direction.
 
The New Year is a time for resolutions and the best resolutions always involve proper home maintenance – just kidding! (sort of)
 
While resolutions don’t usually include proper home maintenance, maybe they should?
 

Even small little things can make a big difference in the long run and even little actions such as:

The yearly caulking/resealing of windows and doors
Checking your roof for leaks
Resealing an asphalt driveway
Resanding an interlocking brick driveway
Keeping drains flowing with monthly maintenance
 
… Can all make life a lot smoother by catching and/or stopping issues as they arise. Many actions are very simple and can easily be done, so taking the few minutes to take care of them will pay off in the end.
 
Make yourself a list of all the little home maintenance items that need doing around your home and break them down into bite-sized and easily accomplished tasks that you can do over several weekends.
 
Sticking to your home maintenance resolutions will become second-nature after a while and you’ll wonder why you avoided them in the past!
 

Have a wonderful New Year everyone!

Your Holiday Home

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The Toronto holiday home is a warm and welcoming place for everyone to enter. Creating a holiday home doesn’t necessarily involve strings of lights and inflatable snowmen – although they do help!

There are several ways to make your home more festive for the holidays without much effort. Cleaning up the front is one of the easiest. Shovel the snow or rake the yard. Tidy up the plants, dust off the front door and sweeping the driveway all go a long way toward the appearance of your home. Next, throw on a festive wreath and add a pot or two of seasonal flowers next to the door and your home will automatically exude a festive vibe.

If you want to put a bit more effort into your trappings, then adding lights to the exterior of your home is always a jolly way to spruce things up. However, if you aren’t handy with lights, you can always invest in one or two light displays that come in different shapes – reindeer, snowmen, candy canes. These handy light displays are placed on your lawn and simply plugged in – no wires or strings to untangle and at the end of the season you just unplug them and put them away!

Adding pots of dried winter flower arrangements is another quick and inexpensive way of cheering up your home for the holidays.

Another quick and inexpensive fix is to buy strings of imitation fir garlands from the dollar store to place on your exterior fixtures – around your door, windows, lamp posts, etc… These terrific garlands are versatile and easy to work with and can be reused every year.

Another great way to making your home looking inviting for the holidays is to highlight any large trees or shrubs on your land either with spotlights or strings of lights. Even just such a simple addition to your home’s exterior will make a huge difference to its curb appeal during this merry time.

Regardless of what you choose to do to your home for the holidays, we hope that it is filled with love, laughter and happiness during this season and beyond!

Walk-in Closets

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Walk-in closets are a feature that has grown in popularity and size in the last couple of decades. Whereas the single closet gave way to the double closet, today’s standard in luxury is definitely the walk-in. With consumer culture taking off at lightning speed, the necessity of a walk-in closet was soon apparent and builders rushed to fill the void. Today, walk-in closets are the standard in any luxury home and expected in nearly every other property. However, having the space for a walk-in closet doesn’t mean that it is complete – the finishing and features given to the interior of the space are what truly set apart the different closets available.

Materials
Standard walk-in closets will come with the regular steel bar found in closets. It is up to the homeowner to customize the space to their specifications. The kind of material chosen for this will certainly depend on your budget and what you consider necessity. The most basic material is metal. You can get inexpensive closet kits from any big box home hardware store that you can put together yourself to create different shelving levels and bars. A level up from metal is press wood shelving. Again, kits of presswood closet shelving can be found in most big box stores and can be customized to meet your needs. The deluxe version is to have custom shelving built out of real wood. However, this will naturally involve a professional and a much bigger budget.

Lighting
One of the key elements to any space is the lighting chosen – the same holds true for closets. A big window will need to have a good lighting system so that you can see every nook and cranny of your space without effort. Some closets even have movement activated lighting that turns on automatically when the closet door is opened and switched off when the door closes.

Features
Closets can have shelves for sweaters, cubbies for shoes, drawers for jeans and unmentionables and bars for hanging clothing. Depending on size, they can also have descending bars mounted right on the ceiling for those seasonal items that you only access once-in-a-while. They can have mirrors, centre islands fitted with additional drawer/storage space and they can have seating. The sky is the limit when it comes to closet customization.

Regardless of the size of your walk-in, making it your own is really the only way to get the most out of all the space you have!