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New and Improved Website!

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Welcome to the new and improved Imaginahome website!
 
Our new look reflects our future direction and growth. Alongside our existing array of services, we are pleased to announce the addition of several forward-looking tools specially designed for realtors who understand how the use of leading technology can boost their listings. The new services include:
 
– Aerial photography
– Video tours
– 360 degree tours
– 3D immersive tours
– HD videos
– Voice-over narration
 
In order to stay competitive and to meet the ever-changing and demanding needs of luxury home-buyers everywhere, we have enhanced the tools that we offer realtors. You need to properly showcase your high-end homes and we have the means to help you create the exclusive and unique experience required to set your property listings apart from the rest.
 
What’s more – every week we cover an interesting topic in our blog related to the real estate market – whether it is home renovations, gardening or financing your first property, we’ve got the latest trends, tips and trusted advice to guide you along the real estate road.
 
Looking for real estate news? We’ve got that too – think of Imaginahome as your definitive source for Toronto real estate and real estate marketing news and needs.
 
For regular updates, like us on Facebook and follow us on Twitter.

Job Posting

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We are looking for an energetic graphic designer to work in our fast pace office environment full time between the months of March – June and September – October.
There is also the possibility of part time during July, August and November.

Qualifications:

Candidate is required to have completed a college degree in graphic design and be proficient in Lightroom, Photoshop, InDesign and Illustrator.
Printing experience is an asset and knowledge of Adobe Premiere or After Effects would be a plus.

Training will be supplied to get the selected candidate up to speed.

Candidate must be:

  • On time
  • Reliable
  • Energetic
  • Team player
  • Able to meet strict deadlines
  • Attentive to details
  • Able to work under pressure
  • Work with minimum supervision
  • An excellent oral and written communicator

 

Roles:

  • Photo retouching
  • Brochure/postcard layout as per requirements
  • Other graphic design or multi-media related work
  • Printing
  • Following up with clients

If you believe that you have what it takes to be part of Imaginahome and would like to be considered for this position, please email your resume to [email protected] with links to portfolio/samples of relevant work completed.

Only selected candidates applying will be contacted for an interview.

The GTA Home & Reno Show

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It’s that time of year once again, folks! The GTA Home & Reno Show is about to open its doors for another round of how-to’s, where-to-finds and who-to-hires! From Feb. 12-15th the International Centre Mississauga will be hosting this year’s edition of the premier home and renovation show in the city.

The focus for 2016 is on making your house a home. Expert speakers have been lined up to talk about how you can turn your property into that of your dreams – regardless of what you start with. The home and reno show is one of the best places to get solid advice from industry professionals, find out about the latest trends in home renovation and to meet with experts from every aspect of the renovation spectrum – from financiers to finishers.

Regardless of whether you are buying or selling a property, chances are that you will have to invest in certain updates – either to get the highest asking price possible or because you plan to live in the home and enjoy it for as long as possible. In either scenario, getting the low-down on your best options for renovating and updating will go a long way toward your future property happiness.

Among this year’s speakers is Scott McGillivray, host of the popular HGTV show Income Property. He will be discussing the “Top 5 Returns on Investment Renovations.” He is slotted to speak on Saturday, Feb. 13 at 1pm.

You can find out more about the show and the speakers presenting this year, at their website. Tickets can be purchased at the door.

If you plan on doing any renovations to your property – this is one show that you shouldn’t miss!

Online Listings

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Online listings are more necessary than ever if you want to sell your Toronto home. With the advent of the online marketing the real estate industry has been moving steadily towards a more virtual sales model. There are several advantages of putting your listing online. Let’s take a look at some of them.
 

Syndication Synergy

By listing your property online with a syndicated website you will automatically have that listing placed on other websites, portals and real estate forums – and you would only have had the initial listing to create. Syndication is a terrific way to get greater exposure for your listings that by posting them one at a time on different sites.
 

The Power of Social

Yes, it has become ubiquitous to say that social media is powerful – because it is. It’s that simple. The best agents know this and harness the power of the web to get their listings viewed and sold faster and for a higher value than their competition. Posting your listing to your Facebook page, tweeting about it from your Twitter account and showcasing it on Instagram are some of the many very important tools needed to better market your home.
 

Websites, Private Message Boards and Beyond

A good real estate agent absolutely have their own website where they can post their listings (including yours) but the really good agents will also work with a real estate marketing firm to better exploit all of the possibilities when it comes to showing off your property. Imaginahome has its own blog and website where agents can post their listings in high-definition and in vibrant colour. Other online resources include Craig’s list and Kijiji and real estate forums.

Regardless of what marketing direction you decide to go in with your property listing – make sure that it includes an online component for the best results!

Night Photography

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Night photography in real estate marketing is the icing on the cake when it comes to selling. If done well, it can really add to your home’s appeal. If not done well, then it can really drag your sales potential down.

Having the right marketing materials in your sales arsenal is among the key ingredients to a quick and lucrative sale for your Toronto home. It is no longer enough to simply advertise your home in the newspaper and to stick a “For Sale” sign on your front lawn. You need to have the right online presence, you need the right brochures and you definitely need the right photography to sell your residence in all of these highly visual forums.

Night photography is a specialized art form that can help make the best and most lasting impression on potential home buyers. If your property has been beautifully landscaped and is showcased by well-placed lighting, then it only makes sense to show it off after the sun has set. Night shots of a well-lit and professionally landscaped property can be truly spectacular and dramatic.

Some of the benefits that realtors have found when using professional photography to sell homes – especially night photography:

– Helps generate leads
– Helps sell homes more consistently
– Listings with professional photography sell for higher prices
– It impresses current clients
– Helps to attract new clients

Imaginahome Inc.’s professional photographers are experts at getting the best visuals for your marketing needs – and when it comes to night photography, they are second to none. If you’re on the market to sell your Toronto home, be sure that your realtor knows about what Imaginahome can do to help sell your property quickly and for the price you want.

Marketing Magic

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Selling a home in Toronto has its challenges given the hot market and the slew of gorgeous properties for sale. Using a good realtor and staging your home properly are two very important elements to having your place sell quickly and for the price you want. The third part is having the proper marketing. Yes – marketing.

It is no longer feasible to simply put a “for sale” sign in front of your house and to take out a small add in a newspaper in order for your place to sell. With greater numbers of people turning to the internet and social networks for their news and real estate listings, there are a number of approaches needed to ensure a successful sale.
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The Power of Pictures

The first thing to do is to get a real estate photographer to take pictures of your property highlighting all of the best angles and vantage points. A good photographer will know exactly how to photograph your home to make it look its best. It is not just a matter of taking your own photos, real estate photographers have tricks that help them enhance a property without much effort. Real estate photographers are not easily found, but Imaginahome Inc. is fortunate to have some of the best on their team.
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Network, Network, Network

With your professional pictures in hand, it is now time to hit the networks – the social networks. Post the pictures of your place on Facebook, on twitter, on Instagram and encourage your friends to share to get the most reach. If you aren’t on any of these networks or if you have a very small and private group of friends, then make sure that your realtor has a big network that they can reach through social media. Do not underestimate the influence and power that social media has in the real estate market!
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MLS

The MLS or Multiple Listings Service is an absolute must for anyone looking to sell their home. It is the database where all houses being sold are listed. Available across Canada, except in Quebec, it is the definitive site used by sellers and buyers to showcase their properties. Be sure that your real estate agent has your house up on the MLS the minute the marketing materials are ready.
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Brochures, postcards and more

Regardless of your property’s value, it is always a good idea to have professional brochures of your home printed up and ready to hand out when you are having an open house. A well put together brochure will enhance your property’s value and will keep it top-of-mind longer after potential buyers have visited. If your agent doesn’t work with such marketing materials, insist that they do for your place. Imaginahome Inc. has an array of marketing material packages that can be tailored for your property. Let your realtor know that this is available if they aren’t aware.

Keep in mind that any kind of sales will require a certain investment. However, that invest will most certainly pay-off in the end when your property is the hottest one on the block and you get exactly what you wanted – and maybe even more.