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Custom Designed Real Estate Marketing Materials

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Custom designed homes deserve to be showcased properly – and giving them custom designed marketing materials is only fitting. In a hot real estate market like Toronto’s, a property needs all of the support it can get to stand out from the rest of the field. While traditional real estate marketing methods such as the sign in front of the house and newspaper listings are still widely used, it is now necessary to tailor your marketing goals to suit the home you are selling.
 
Online
Online listings are derigeur and one of the new “must-have” tools in any realtor’s arsenal, however, not just any listing will do. Custom online listings can include video tours of the property, voice-over narration describing the home and community, maps of the surrounding neighbourhood and professional photo galleries. A simple online listing stating the name of the community in which a property is found, the details of the property and a short description might suffice for an ordinary home – but if you have a luxury listing then it is important to showcase it properly. The proper marketing environment can actually boost the sales price and shorten the time that a listing is on the market.Our new look reflects our future direction and growth. Alongside our existing array of services, we are pleased to announce the addition of several forward-looking tools specially designed for realtors who understand how the use of leading technology can boost their listings. The new services include:
 
Print Materials
Again when it comes to brochures, foldouts and other forms of print marketing for real estate listings, custom creations are the way to go. Generic hand-outs might work for regular listings, but high-end homes require a finesse that can only be found in a custom creation. Professional photography, original copy writing and distinctive layouts can all go a long way toward positioning a property in a new or more captivating light. Whether you choose a regular postcard, a brochure or an executive folder to promote your listing, the quality will determine whether it is marketing money well spent or not. 
In order to stay competitive and to meet the ever-changing and demanding needs of luxury home-buyers everywhere, we have enhanced the tools that we offer realtors. You need to properly showcase your high-end homes and we have the means to help you create the exclusive and unique experience required to set your property listings apart from the rest.
 
Marketing your real estate listing has become a very specialized field and is one that requires the expertise of marketers who know how best to promote property listings. Imaginahome Inc. is proud to be one of the first such firms in the GTA. Through the years we have honed our craft, expanded our offerings and grown in size to accommodate even the most ambitious of projects.
 
Give us a call today to see how we can customize your real estate marketing materials to get you that fast, efficient sale.

New and Improved Website!

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Welcome to the new and improved Imaginahome website!
 
Our new look reflects our future direction and growth. Alongside our existing array of services, we are pleased to announce the addition of several forward-looking tools specially designed for realtors who understand how the use of leading technology can boost their listings. The new services include:
 
– Aerial photography
– Video tours
– 360 degree tours
– 3D immersive tours
– HD videos
– Voice-over narration
 
In order to stay competitive and to meet the ever-changing and demanding needs of luxury home-buyers everywhere, we have enhanced the tools that we offer realtors. You need to properly showcase your high-end homes and we have the means to help you create the exclusive and unique experience required to set your property listings apart from the rest.
 
What’s more – every week we cover an interesting topic in our blog related to the real estate market – whether it is home renovations, gardening or financing your first property, we’ve got the latest trends, tips and trusted advice to guide you along the real estate road.
 
Looking for real estate news? We’ve got that too – think of Imaginahome as your definitive source for Toronto real estate and real estate marketing news and needs.
 
For regular updates, like us on Facebook and follow us on Twitter.

Job Posting

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We are looking for an energetic graphic designer to work in our fast pace office environment full time between the months of March – June and September – October.
There is also the possibility of part time during July, August and November.

Qualifications:

Candidate is required to have completed a college degree in graphic design and be proficient in Lightroom, Photoshop, InDesign and Illustrator.
Printing experience is an asset and knowledge of Adobe Premiere or After Effects would be a plus.

Training will be supplied to get the selected candidate up to speed.

Candidate must be:

  • On time
  • Reliable
  • Energetic
  • Team player
  • Able to meet strict deadlines
  • Attentive to details
  • Able to work under pressure
  • Work with minimum supervision
  • An excellent oral and written communicator

 

Roles:

  • Photo retouching
  • Brochure/postcard layout as per requirements
  • Other graphic design or multi-media related work
  • Printing
  • Following up with clients

If you believe that you have what it takes to be part of Imaginahome and would like to be considered for this position, please email your resume to [email protected] with links to portfolio/samples of relevant work completed.

Only selected candidates applying will be contacted for an interview.

The GTA Home & Reno Show

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It’s that time of year once again, folks! The GTA Home & Reno Show is about to open its doors for another round of how-to’s, where-to-finds and who-to-hires! From Feb. 12-15th the International Centre Mississauga will be hosting this year’s edition of the premier home and renovation show in the city.

The focus for 2016 is on making your house a home. Expert speakers have been lined up to talk about how you can turn your property into that of your dreams – regardless of what you start with. The home and reno show is one of the best places to get solid advice from industry professionals, find out about the latest trends in home renovation and to meet with experts from every aspect of the renovation spectrum – from financiers to finishers.

Regardless of whether you are buying or selling a property, chances are that you will have to invest in certain updates – either to get the highest asking price possible or because you plan to live in the home and enjoy it for as long as possible. In either scenario, getting the low-down on your best options for renovating and updating will go a long way toward your future property happiness.

Among this year’s speakers is Scott McGillivray, host of the popular HGTV show Income Property. He will be discussing the “Top 5 Returns on Investment Renovations.” He is slotted to speak on Saturday, Feb. 13 at 1pm.

You can find out more about the show and the speakers presenting this year, at their website. Tickets can be purchased at the door.

If you plan on doing any renovations to your property – this is one show that you shouldn’t miss!

Online Listings

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Online listings are more necessary than ever if you want to sell your Toronto home. With the advent of the online marketing the real estate industry has been moving steadily towards a more virtual sales model. There are several advantages of putting your listing online. Let’s take a look at some of them.
 

Syndication Synergy

By listing your property online with a syndicated website you will automatically have that listing placed on other websites, portals and real estate forums – and you would only have had the initial listing to create. Syndication is a terrific way to get greater exposure for your listings that by posting them one at a time on different sites.
 

The Power of Social

Yes, it has become ubiquitous to say that social media is powerful – because it is. It’s that simple. The best agents know this and harness the power of the web to get their listings viewed and sold faster and for a higher value than their competition. Posting your listing to your Facebook page, tweeting about it from your Twitter account and showcasing it on Instagram are some of the many very important tools needed to better market your home.
 

Websites, Private Message Boards and Beyond

A good real estate agent absolutely have their own website where they can post their listings (including yours) but the really good agents will also work with a real estate marketing firm to better exploit all of the possibilities when it comes to showing off your property. Imaginahome has its own blog and website where agents can post their listings in high-definition and in vibrant colour. Other online resources include Craig’s list and Kijiji and real estate forums.

Regardless of what marketing direction you decide to go in with your property listing – make sure that it includes an online component for the best results!

Night Photography

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Night photography in real estate marketing is the icing on the cake when it comes to selling. If done well, it can really add to your home’s appeal. If not done well, then it can really drag your sales potential down.

Having the right marketing materials in your sales arsenal is among the key ingredients to a quick and lucrative sale for your Toronto home. It is no longer enough to simply advertise your home in the newspaper and to stick a “For Sale” sign on your front lawn. You need to have the right online presence, you need the right brochures and you definitely need the right photography to sell your residence in all of these highly visual forums.

Night photography is a specialized art form that can help make the best and most lasting impression on potential home buyers. If your property has been beautifully landscaped and is showcased by well-placed lighting, then it only makes sense to show it off after the sun has set. Night shots of a well-lit and professionally landscaped property can be truly spectacular and dramatic.

Some of the benefits that realtors have found when using professional photography to sell homes – especially night photography:

– Helps generate leads
– Helps sell homes more consistently
– Listings with professional photography sell for higher prices
– It impresses current clients
– Helps to attract new clients

Imaginahome Inc.’s professional photographers are experts at getting the best visuals for your marketing needs – and when it comes to night photography, they are second to none. If you’re on the market to sell your Toronto home, be sure that your realtor knows about what Imaginahome can do to help sell your property quickly and for the price you want.