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Nisha Muire

Toronto Real Estate Spring Madness

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Spring is one of the hottest times of year for selling and buying property in Toronto – and anywhere else in Canada, for that matter. The real estate market wakes up as buyers and sellers come out of hibernation and are raring to go with their projects. It would seem that most people are anxious to find or sell a home before the summer months. Across the country the pattern is the same with a spike in certain cities like Montreal as July 1st is the date when all leases are renewed and renters who don’t want to sign for another year need to find a house before that date.
 
In Ontario spring leading up to early summer is a terrific time for finding a new place or for selling your old one. However, because there are so many properties listed at this time of year, it is imperative that you find a way to make your home stand out from the crowd. There are several factors that go into making your home the one everyone wants. Here are a few tips to keep in mind before you put yours up on the market.
 
1) The Right Realtor
Find the right realtor! A realtor specialized in your neighbourhood will know where to look for clients, how to market to people in your area and will have the contacts needed to find potential buyers.
 
2) Get it Ready
Make sure your home is ready to show – that means cleaning up thoroughly. Hire a cleaning service if you need to but get it done! Make any minor repairs, repaint if it’s looking tired and stage your home if necessary. Don’t forget about the outside – curb appeal is a huge factor in getting your home sold. A property that is attractive from the outside is more likely to stick in a buyer’s mind long after the visit is over.
 
3) Price it Competitively
Pricing your home at the right price point will go a long way towards attracting the right kind of buyers. Price it too high and you are likely to scare away potential buyers. A good realtor will help you to make this kind of decision – but don’t let yourself get bullied into pricing too low either. You need to find a range in which you feel comfortable.
 
As long as you follow the simple above guidelines, you can successfully take part in the annual rite of spring-time realty madness and come out a winner.

National Home Show

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The National Home Show is currently underway at the Enercare Centre Exhibition Place in Toronto. The yearly gathering of home-related vendors, suppliers, experts and professionals really is your one-stop-shop for anything realty related. The conference has grown tremendously over the years and is now widely recognized as the reference for home buyers, sellers and improvers in Toronto.
 
Every year the show brings together a who’s who of the home and garden world with ideas for home make-overs, renovations, design, style, trends and innovations. At this year’s show you can tour the hottest craze in real estate – a tiny house. You can also check out the latest in kids space design and find out what what’s new in smart home technology. Don’t forget that with spring around the corner, it’s certainly not too early to get some floral inspiration at the garden marketplace – the ideal spot for getting everything you need for your garden.
 
The National Home Show is the place to be if you have any plans to renovate, extend, redesign, buy or sell your property as it gathers every professional you could need under one roof. Not only does it have all the suppliers and vendors you could want in one place, it also offers conferences and talks from well-known industry professionals and home-and-garden television personalities.
 
The show has been open since March 11 and runs until this Sunday, March 20, so you still have time to visit. What’s more, if you register for tickets online, you can get $3 off your entrance.
 
Remember – this is the big one and it only happens once a year, so don’t miss out!

Personal Calendars

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Personal calendars are among the best tools a Toronto realtor can have in their bag of marketing materials. A calendar designed with your name and logo on each page is a daily (and monthly) reminder of your brand and what you have to offer.
 
The best personal calendars can incorporate a bit of everything your company does – from selling houses, representing buyers, giving back to charity or being involved in community organizations. The ways in which you can fill up a monthly calendar are endless and can be a true reflection of what you offer your clients. Some realtors use the space to promote products or offer discounts to local businesses for cross promotion.
 
Whether you choose to go with a large monthly calendar, a small desk-top version or a one pager – what you put around the calendar, the images and the branding can all contribute to your marketing strategy.
 
Formats
The large monthly calendar is the best vehicle for displaying large, luxury properties. You can put together a year-long list of gorgeous homes that you have sold to inspire all those to whom you hand out your calendar. It is also a great way of showcasing your charity work or other community involvement.
 
The small desk calendar is probably the most practical form of calendar to produce as it is something that most people require either in their home or office for quick, easy reference. While not as versatile as the large format, with the right placement of your brand and contact information, it can deliver all of the impact that you need.
 
The one-page calendar is another very convenient model to produce as many realtors or businesses use both sides completely. Since most of these one-pages are used to stick on refrigerators in the kitchen for quick reference, one side usually includes the calendar and the other side can either be a full page reference to your brand or it can contain handy kitchen measurements – which means that people would hang on to it for longer than just the one year.
 
Producing a calendar doesn’t have to just be for your business – it can also be for your friends and family and producing a family calendar is a great way to stay in touch and to offer a more personal and touching present to your loved ones.
 
Regardless of the format or reason that you choose to produce a calendar, Imaginahome Inc can help you get exactly what you want at the price that suits your wallet best. Give them a call today to see how they can assist.

Greeting Cards

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When done right greeting cards can brighten up a day, bring a smile to a face and keep your business at the forefront of a customer’s mind. Custom greeting cards are one of the best ways a Toronto realtor can keep in touch with their clients. However, getting the cards done right is important. Sending a generic greeting card can have the opposite effect on a customer as it sends a signal that your business isn’t established enough to have a solid brand look.
 
The power of brand
Growing your brand is very important and establishing your brand is one of the most important aspects of a successful business. Once you have a brand, it is important that all of your marketing efforts and materials reflect your brand promise, vision and mission. Therefore, custom greeting cards must take into consideration your brand identity and communicate this to your customers.
 
Versatility
Greeting cards are one of those very versatile marketing tools that can be used in for nearly any communication application. Whether you want to just say “hi” to remind your customers of your business, to send birthday or any other milestone wishes, to mark an anniversary or special event – sending a greeting card is one of the best ways to communicate your message. The added beauty of the greeting card design means that you can tailor your message and images to suit your needs.
 
Getting it right
The only way to get the kind of greeting cards for your business that will enhance your services and appeal to your personal clients, is to work with a marketing firm specialized in the custom greeting card creations. Imaginahome Inc. has been creating customer greeting cards for many years have have perfected the art of customizing marketing materials to reflect a business’ brand perfectly.
 
Creating a bank of customized greeting cards that you can draw on through the year for your marketing needs is a great way of ensuring you have the tools you need at your disposal throughout the year. Imaginahome Inc would be happy to help you create your custom designed greeting cards. Contact us today to see what we can offer you.

Custom Designed Real Estate Marketing Materials

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Custom designed homes deserve to be showcased properly – and giving them custom designed marketing materials is only fitting. In a hot real estate market like Toronto’s, a property needs all of the support it can get to stand out from the rest of the field. While traditional real estate marketing methods such as the sign in front of the house and newspaper listings are still widely used, it is now necessary to tailor your marketing goals to suit the home you are selling.
 
Online
Online listings are derigeur and one of the new “must-have” tools in any realtor’s arsenal, however, not just any listing will do. Custom online listings can include video tours of the property, voice-over narration describing the home and community, maps of the surrounding neighbourhood and professional photo galleries. A simple online listing stating the name of the community in which a property is found, the details of the property and a short description might suffice for an ordinary home – but if you have a luxury listing then it is important to showcase it properly. The proper marketing environment can actually boost the sales price and shorten the time that a listing is on the market.Our new look reflects our future direction and growth. Alongside our existing array of services, we are pleased to announce the addition of several forward-looking tools specially designed for realtors who understand how the use of leading technology can boost their listings. The new services include:
 
Print Materials
Again when it comes to brochures, foldouts and other forms of print marketing for real estate listings, custom creations are the way to go. Generic hand-outs might work for regular listings, but high-end homes require a finesse that can only be found in a custom creation. Professional photography, original copy writing and distinctive layouts can all go a long way toward positioning a property in a new or more captivating light. Whether you choose a regular postcard, a brochure or an executive folder to promote your listing, the quality will determine whether it is marketing money well spent or not. 
In order to stay competitive and to meet the ever-changing and demanding needs of luxury home-buyers everywhere, we have enhanced the tools that we offer realtors. You need to properly showcase your high-end homes and we have the means to help you create the exclusive and unique experience required to set your property listings apart from the rest.
 
Marketing your real estate listing has become a very specialized field and is one that requires the expertise of marketers who know how best to promote property listings. Imaginahome Inc. is proud to be one of the first such firms in the GTA. Through the years we have honed our craft, expanded our offerings and grown in size to accommodate even the most ambitious of projects.
 
Give us a call today to see how we can customize your real estate marketing materials to get you that fast, efficient sale.

New and Improved Website!

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Welcome to the new and improved Imaginahome website!
 
Our new look reflects our future direction and growth. Alongside our existing array of services, we are pleased to announce the addition of several forward-looking tools specially designed for realtors who understand how the use of leading technology can boost their listings. The new services include:
 
– Aerial photography
– Video tours
– 360 degree tours
– 3D immersive tours
– HD videos
– Voice-over narration
 
In order to stay competitive and to meet the ever-changing and demanding needs of luxury home-buyers everywhere, we have enhanced the tools that we offer realtors. You need to properly showcase your high-end homes and we have the means to help you create the exclusive and unique experience required to set your property listings apart from the rest.
 
What’s more – every week we cover an interesting topic in our blog related to the real estate market – whether it is home renovations, gardening or financing your first property, we’ve got the latest trends, tips and trusted advice to guide you along the real estate road.
 
Looking for real estate news? We’ve got that too – think of Imaginahome as your definitive source for Toronto real estate and real estate marketing news and needs.
 
For regular updates, like us on Facebook and follow us on Twitter.

The GTA Home & Reno Show

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It’s that time of year once again, folks! The GTA Home & Reno Show is about to open its doors for another round of how-to’s, where-to-finds and who-to-hires! From Feb. 12-15th the International Centre Mississauga will be hosting this year’s edition of the premier home and renovation show in the city.

The focus for 2016 is on making your house a home. Expert speakers have been lined up to talk about how you can turn your property into that of your dreams – regardless of what you start with. The home and reno show is one of the best places to get solid advice from industry professionals, find out about the latest trends in home renovation and to meet with experts from every aspect of the renovation spectrum – from financiers to finishers.

Regardless of whether you are buying or selling a property, chances are that you will have to invest in certain updates – either to get the highest asking price possible or because you plan to live in the home and enjoy it for as long as possible. In either scenario, getting the low-down on your best options for renovating and updating will go a long way toward your future property happiness.

Among this year’s speakers is Scott McGillivray, host of the popular HGTV show Income Property. He will be discussing the “Top 5 Returns on Investment Renovations.” He is slotted to speak on Saturday, Feb. 13 at 1pm.

You can find out more about the show and the speakers presenting this year, at their website. Tickets can be purchased at the door.

If you plan on doing any renovations to your property – this is one show that you shouldn’t miss!

Online Listings

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Online listings are more necessary than ever if you want to sell your Toronto home. With the advent of the online marketing the real estate industry has been moving steadily towards a more virtual sales model. There are several advantages of putting your listing online. Let’s take a look at some of them.
 

Syndication Synergy

By listing your property online with a syndicated website you will automatically have that listing placed on other websites, portals and real estate forums – and you would only have had the initial listing to create. Syndication is a terrific way to get greater exposure for your listings that by posting them one at a time on different sites.
 

The Power of Social

Yes, it has become ubiquitous to say that social media is powerful – because it is. It’s that simple. The best agents know this and harness the power of the web to get their listings viewed and sold faster and for a higher value than their competition. Posting your listing to your Facebook page, tweeting about it from your Twitter account and showcasing it on Instagram are some of the many very important tools needed to better market your home.
 

Websites, Private Message Boards and Beyond

A good real estate agent absolutely have their own website where they can post their listings (including yours) but the really good agents will also work with a real estate marketing firm to better exploit all of the possibilities when it comes to showing off your property. Imaginahome has its own blog and website where agents can post their listings in high-definition and in vibrant colour. Other online resources include Craig’s list and Kijiji and real estate forums.

Regardless of what marketing direction you decide to go in with your property listing – make sure that it includes an online component for the best results!

Night Photography

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Night photography in real estate marketing is the icing on the cake when it comes to selling. If done well, it can really add to your home’s appeal. If not done well, then it can really drag your sales potential down.

Having the right marketing materials in your sales arsenal is among the key ingredients to a quick and lucrative sale for your Toronto home. It is no longer enough to simply advertise your home in the newspaper and to stick a “For Sale” sign on your front lawn. You need to have the right online presence, you need the right brochures and you definitely need the right photography to sell your residence in all of these highly visual forums.

Night photography is a specialized art form that can help make the best and most lasting impression on potential home buyers. If your property has been beautifully landscaped and is showcased by well-placed lighting, then it only makes sense to show it off after the sun has set. Night shots of a well-lit and professionally landscaped property can be truly spectacular and dramatic.

Some of the benefits that realtors have found when using professional photography to sell homes – especially night photography:

– Helps generate leads
– Helps sell homes more consistently
– Listings with professional photography sell for higher prices
– It impresses current clients
– Helps to attract new clients

Imaginahome Inc.’s professional photographers are experts at getting the best visuals for your marketing needs – and when it comes to night photography, they are second to none. If you’re on the market to sell your Toronto home, be sure that your realtor knows about what Imaginahome can do to help sell your property quickly and for the price you want.

Marketing Magic

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Selling a home in Toronto has its challenges given the hot market and the slew of gorgeous properties for sale. Using a good realtor and staging your home properly are two very important elements to having your place sell quickly and for the price you want. The third part is having the proper marketing. Yes – marketing.

It is no longer feasible to simply put a “for sale” sign in front of your house and to take out a small add in a newspaper in order for your place to sell. With greater numbers of people turning to the internet and social networks for their news and real estate listings, there are a number of approaches needed to ensure a successful sale.
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The Power of Pictures

The first thing to do is to get a real estate photographer to take pictures of your property highlighting all of the best angles and vantage points. A good photographer will know exactly how to photograph your home to make it look its best. It is not just a matter of taking your own photos, real estate photographers have tricks that help them enhance a property without much effort. Real estate photographers are not easily found, but Imaginahome Inc. is fortunate to have some of the best on their team.
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Network, Network, Network

With your professional pictures in hand, it is now time to hit the networks – the social networks. Post the pictures of your place on Facebook, on twitter, on Instagram and encourage your friends to share to get the most reach. If you aren’t on any of these networks or if you have a very small and private group of friends, then make sure that your realtor has a big network that they can reach through social media. Do not underestimate the influence and power that social media has in the real estate market!
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MLS

The MLS or Multiple Listings Service is an absolute must for anyone looking to sell their home. It is the database where all houses being sold are listed. Available across Canada, except in Quebec, it is the definitive site used by sellers and buyers to showcase their properties. Be sure that your real estate agent has your house up on the MLS the minute the marketing materials are ready.
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Brochures, postcards and more

Regardless of your property’s value, it is always a good idea to have professional brochures of your home printed up and ready to hand out when you are having an open house. A well put together brochure will enhance your property’s value and will keep it top-of-mind longer after potential buyers have visited. If your agent doesn’t work with such marketing materials, insist that they do for your place. Imaginahome Inc. has an array of marketing material packages that can be tailored for your property. Let your realtor know that this is available if they aren’t aware.

Keep in mind that any kind of sales will require a certain investment. However, that invest will most certainly pay-off in the end when your property is the hottest one on the block and you get exactly what you wanted – and maybe even more.