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Social Media and Real Estate

1024 1024 Nisha Muire

Social media is rewriting the way people interact, socialize and the way they buy things – this is as true for real estate as it is for anything else on the market. Social media and real estate have a very symbiotic relationship and the best realtors know how to leverage the power of their social circles to expand their presence, broaden their brand awareness and increase their sales potential.
Let’s take a look at what social media and real estate involves.
There are several social platforms on which realtors should be active if they want to really hit their target demographics.
Naturally, Facebook remains at the top of the heap when it comes to social platforms. The majority of users are at that ideal 18-35 demographic and it is a great place for posting text, pictures and links to other sites. While there is still potential to reach your audience organically, the only way for a company to truly make an impact is to pay to promote their posts. In the past this used to be free, but in order to monetize the platform Facebook changed their business model and now any publicity you want must be paid for in order to get the visibility that will really boost numbers.
Twitter is a conversation that never stops. In order to best leverage the power in Twitter, companies must invest in engaging with their audience – this means posting a minimum of once a day. However, posting once a day isn’t enough. It is best to also retweet other people’s tweets and to tweet interesting articles that fall into your company’s area of business.
Pinterest can be an interesting platform if your business is highly visual. For instance, if your business is landscaping, then posting pictures of the jobs you’ve completed would be ideal for Pinterest. Just remember, that along with your pictures, you should link back to your website.
If you want the power of Google behind your business, then this is where to engage with your audience. Bear in mind that the Google+ audience skews older and more male than on Facebook. The Google name also means that SEO will rank very high on this platform.
Instagram is another highly visual medium similar to Pinterest. As long as you post often enough, you will be able to maintain a steady presence on the platform, but again, it is not for every business. If you are able to communicate your business visually then it might be a good idea for you.
Linkedin is an excellent source for professional networking. While it is a social media platform it isn’t as versatile or dynamic as the other platforms discussed above. The one thing going for it, is that you can create a story for yourself and your business and you can get endorsements from your clients right on your home page.


Nisha Muire

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