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Night photography in real estate marketing is the icing on the cake when it comes to selling. If done well, it can really add to your home’s appeal. If not done well, then it can really drag your sales potential down.

Having the right marketing materials in your sales arsenal is among the key ingredients to a quick and lucrative sale for your Toronto home. It is no longer enough to simply advertise your home in the newspaper and to stick a “For Sale” sign on your front lawn. You need to have the right online presence, you need the right brochures and you definitely need the right photography to sell your residence in all of these highly visual forums.

Night photography is a specialized art form that can help make the best and most lasting impression on potential home buyers. If your property has been beautifully landscaped and is showcased by well-placed lighting, then it only makes sense to show it off after the sun has set. Night shots of a well-lit and professionally landscaped property can be truly spectacular and dramatic.

Some of the benefits that realtors have found when using professional photography to sell homes – especially night photography:

– Helps generate leads
– Helps sell homes more consistently
– Listings with professional photography sell for higher prices
– It impresses current clients
– Helps to attract new clients

Imaginahome Inc.’s professional photographers are experts at getting the best visuals for your marketing needs – and when it comes to night photography, they are second to none. If you’re on the market to sell your Toronto home, be sure that your realtor knows about what Imaginahome can do to help sell your property quickly and for the price you want.

Selling a home in Toronto has its challenges given the hot market and the slew of gorgeous properties for sale. Using a good realtor and staging your home properly are two very important elements to having your place sell quickly and for the price you want. The third part is having the proper marketing. Yes – marketing.

It is no longer feasible to simply put a “for sale” sign in front of your house and to take out a small add in a newspaper in order for your place to sell. With greater numbers of people turning to the internet and social networks for their news and real estate listings, there are a number of approaches needed to ensure a successful sale.
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The Power of Pictures

The first thing to do is to get a real estate photographer to take pictures of your property highlighting all of the best angles and vantage points. A good photographer will know exactly how to photograph your home to make it look its best. It is not just a matter of taking your own photos, real estate photographers have tricks that help them enhance a property without much effort. Real estate photographers are not easily found, but Imaginahome Inc. is fortunate to have some of the best on their team.
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Network, Network, Network

With your professional pictures in hand, it is now time to hit the networks – the social networks. Post the pictures of your place on Facebook, on twitter, on Instagram and encourage your friends to share to get the most reach. If you aren’t on any of these networks or if you have a very small and private group of friends, then make sure that your realtor has a big network that they can reach through social media. Do not underestimate the influence and power that social media has in the real estate market!
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MLS

The MLS or Multiple Listings Service is an absolute must for anyone looking to sell their home. It is the database where all houses being sold are listed. Available across Canada, except in Quebec, it is the definitive site used by sellers and buyers to showcase their properties. Be sure that your real estate agent has your house up on the MLS the minute the marketing materials are ready.
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Brochures, postcards and more

Regardless of your property’s value, it is always a good idea to have professional brochures of your home printed up and ready to hand out when you are having an open house. A well put together brochure will enhance your property’s value and will keep it top-of-mind longer after potential buyers have visited. If your agent doesn’t work with such marketing materials, insist that they do for your place. Imaginahome Inc. has an array of marketing material packages that can be tailored for your property. Let your realtor know that this is available if they aren’t aware.

Keep in mind that any kind of sales will require a certain investment. However, that invest will most certainly pay-off in the end when your property is the hottest one on the block and you get exactly what you wanted – and maybe even more.

Staging your Toronto home for sale is one of the best investments you can make as a home seller. Staging might seem like a luxury, but, in fact, a well staged home is one that buyers will automatically gravitate towards. The reason for this is simple: home stagers know how to set-up a space so that it is sells.

You might think that your decorating skills are top-notch – and they might be, but you’ve decorated your home to live in it. A home stager will set it up to sell; there is a big difference between these two concepts. Consider it this way – you would never go for a job interview in your casual, everyday clothes – you would put on your best suit before heading out the door; the same philosophy applies to home staging.

Here are a few of the benefits of staging your home:

– It will sell a lot faster!
– It will bring in the highest possible price, because:
   * It gives the appearance of being well-maintained
   * It makes potential buyers see themselves in the space
– Staged homes make a great first impression
– Staged homes will stay with a buyer long after they have left
– Staged homes look great online (and most buyers will look at a property online before making an appointment to see it)
– Agents tend to show staged homes more frequently because they know that they show well

Yes, you will have to hire a professional home stager, but it will be money well spent. Your agent can definitely suggest home stagers that they work with or you can look up home staging services in your neighbourhood. Whatever route you take, be sure that it includes a professional home stager if you are looking to sell your home.

Selling your Toronto home might now be something that you are thinking about. With the winter snows settling in for the season, many homeowners are gearing up to put their homes on the market with the first melt to meet the demands of eager buyers. In order to make the most of your sale, there are certain things to keep in mind and to consider.
 

Finding the right agent

Never underestimate the skills of a good agent at helping you sell your Toronto home for the best price in the quickest time. The right agent will be someone who knows your area well and know exactly what buyers are looking for and how to position your property to get the maximum asking price for it. Finding a good agent can be as simple as asking for referrals from friends and family to looking at track records of the agents you see advertising around your neighbourhood. Remember that an agent should work for you and not the buyer – and sometimes that line is not very clear.
 

Getting your property ready

Although you might be forgiven for thinking that selling your home is as simple as just putting a for sale sign out front, the truth is slightly more involved. In order to get the most of your sale, your home needs to stand out and to be appealing. In other words, you’ll need to give the rooms a new coat of paint if they are looking drab, you will have to fix any holes or cracks, seal the windows, re-caulk the bathroom, cleaning everything from top-to-bottom – even if it means hiring a cleaning agency to help you get it spotless and generally getting the structure looking well-maintained.
 

Staging

Next, it is advisable to stage the home so that potential buyers are able to see themselves living there. Remove family portraits from the walls, declutter space so that only minimal furnishings are left and make sure that it looks inviting. If need be hire a professional home stager to help you get the most of what you have.
 

Pricing

Every homeowners expects to get the most from the sale of their home, however, it’s never a good idea to price yourself out of the market. Find out what similar homes in your neighbourhood have sold for and then price somewhere in that range allowing room for negotiating.
 

Declaration

Be sure to disclose any potential problems with the property upfront so that you are not held liable for them after the sale. There is always the chance that a hidden defect will present itself afterwards, but protect yourself as much as possible if you know about something in advance. A good agent will help you navigate such waters.
 

Marketing

Insist that the agent you hire asks for professionally produced marketing materials to help promote the sale of your Toronto property. In a competitive market, professionally marketed properties will always have the edge over the competition.